Marketing Buyer Persona (6 features, monochrome, outline icons)

Slide Content

The slide illustrates a 'Marketing Buyer Persona' template which includes six numbered features:

1. Personal Information: Detailing age, gender, status, and location.
2. Education: Specifying the individual's bachelor in marketing from the University of California.
3. Work Experience: Outlining the position, company name, and income.
4. Background: A section dedicated to the persona's background.
5. Goals & Needs: Representing personal ambitions.
6. Technology Preferences: Listing the persona's software, mobile, and social network usage.

Graphical Look

• The title is prominently displayed at the top of the slide in large, bold text.
• A circular central graphic with an icon of a person—labeled 'Paul Brown'—serves as the focal point.
• Surrounding the central graphic are six segments with icons corresponding to the sections: a user icon for personal information, a graduation cap for education, a briefcase for work, a globe for background, a target for goals & needs, and a laptop for technology.
• Each segment is accented by a different shade of blue and a large numeral to indicate its corresponding feature number.
• The listed information within each segment is neatly organized with headers in a bold, slightly larger font, and details in a smaller font.
• No footer information is mentioned or described in this list.

The slide has a clean and contemporary design with a central graphic and surrounding segments that draw the eye in a circular motion. The monochromatic blue color scheme and outline icons provide a professional and uncluttered appearance.

Use Cases

• Presenting a customer profile in marketing strategy meetings to align team objectives.
• Sharing detailed buyer personas with the sales team to tailor communication and sales approaches.
• Involving product development teams for insights on consumer preferences and needs.
• Using as part of a presentation to stakeholders to justify marketing and product decisions based on target audience research.